Grey Juice Lab consolidates international growth with new Buenos Aires service centre

Responds to growing need for VOD Content from Latin American IPTV & OTT providers… old and new

With consumer demand for Video on Demand (VOD) content driving an OTT and IPTV explosion in Latin America, Grey Juice Lab has consolidated its presence in the region with the opening of a new service hub in Buenos Aires.

Grey Juice Lab, an expert in non-linear content provision and management, is working with a number of top tier operators across the region, including Telecom Argentina, to acquire, package and market IPTV and OTT video services to their consumers. As well as securing the rights for premium catalogues of Hollywood studios and genre content, Grey Juice Lab is working with their management teams to devise a complete IPTV and VOD business strategy and to provide core services such as content rights provisioning, content preparation, asset management and editorial and marketing services.

“Across much of Latin America, the competition in IPTV and OTT VOD has increased dramatically in the last 12 months with the arrival of strong local and pan-regional players,” said Grey Juice Lab CEO, Mihai Crasneanu. “As increased bandwidth and awareness pushes the demand for such services, it becomes crucial for any new or existing player in this field to gain access to premium content in a quick, flexible and sustainable way, along with top quality delivery and management”.

“We are today the only independent content aggregator committed to the region with a worldwide presence and expertise, offering the whole range of on-demand content, rights and services”, added Crasneanu, “and we are enjoying phenomenal growth as a result”.

Working closely with the company’s offices in Paris and London, the new Buenos Aires service centre is responsible for providing content preparation and delivery services as well as editorial and marketing services and support to Grey Juice Lab’s Latin American customers.