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Grey Juice Lab and 3SS form strategic alliance to build the next-generation content ecosystem for in-car entertainment

October 13, 2023

Grey Juice Lab, the global leader in tailoring, implementing, and operating digital content services, has been selected by 3 Screen Solutions(3SS) as its strategic partner to transform the in-car entertainment experience and build the next-generation content ecosystem.

With over 14 years of expertise in curating, licensing, processing and monetising multiscreen digital content, Grey Juice Lab brings unrivalled knowledge and experience to the automotive industry. This ground-breaking alliance with 3SS, the leading provider of software solutions for in-vehicle entertainment, positions Grey Juice Lab as an instrumental content partner for the future of in-car entertainment. Grey Juice Lab will leverage its extensive network of content partners and end-to-end expertise in the content value chain to accelerate the integration of premium content into automotive environments. By streamlining the process, Grey Juice Lab enables content partners to expand their reach and captivate car owners with immersive entertainment experiences.

For a carmaker, having the right content pre-integrated and available in all serviced markets allows the business to focus on daily operational excellence, personalisation and customer care, leaving all technical hassle behind and speeding up time-to-market. The goal of 3SS is to provide car manufacturers with a powerful and flexible platform to seamlessly manage abroad spectrum of ever-changing apps, content and services in real-time.

3SS operates over 25 entertainment super-aggregators serving 51 markets with total reach of 68 million users, including pay-TV operators, telcos and carmakers, who have deployed 3SS award-winning 3Ready solution to launch, scale and manage their unique entertainment hubs, seamlessly integrating content and services from a multiplicity of sources.

3Ready comprises multiple partnerships with local and global content providers, the most recently announced being YouTube and Zattoo. Additionally, it leverages technology partnerships and empowering pre-integrations. The ever-growing 3Ready ecosystem so far counts over 120 content and technology partnerships.

This strategic partnership aims to revolutionise in-car entertainment by delivering cutting-edge content and services tailored to the unique needs of drivers and passengers. Grey Juice Lab's network and innovative expertise will reduce time-to-market, optimise costs, and diversify the content offering, allowing carmakers to reap the benefits of faster time to market, always staying in control of their strategies and services with maximum flexibility and choice.

Grey Juice Lab invites content providers and car manufacturers to join them at upcoming events such as MIPCOM, MIP CANCUN , NATPE, Content Americas and LA Screenings to discover the endless possibilities of this powerful collaboration.

For more information, please contact Cristina Clavera, Head of Content at Grey Juice Lab:

The official announcement from 3SS is available here

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