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October 2, 2023

Grey Juice Lab, one of the main providers of premium VOD content and services, signed an agreement with Star TV to provide them with the transactional content of its new Video on Demand service and thus add this important operator to its client portfolio in America. Latina. Star TV currently operates in Mexico, being one of the most relevant pay TV options in the entire region due to quality, quantity of channels and competitive prices. Grey Juice Lab will provide titles from major Hollywood studios such as NBC Universal, Warner Bros, Sony Pictures, Paramount, MGM and Lionsgate among others. In this way, very soon Star TV customers will be able to enjoy movies like “Barbie”, “Mission Impossible”, “Super Mario Bros”, “Fast X”, “Spiderman”, etc. “We have been thinking about launching the on-demand rental service for some time, but it wasn't until we met Grey Juice Lab and its team that we decided to do it. Since the first meetings, it has been a relationship of great trust and mutual help. It's what is needed in our industry. Partners who know how to accompany and above all who understand the times that operators need,” said Bruno Pruneda, General Director of Star TV. In addition to the aggregation of content and its licensing, the agreement contemplates the preparation and delivery of content, catalog management, programming and marketing support for constant communication and special campaigns. "We are very excited to add Star TV, in one of the largest markets in the region. Both Bruno and his team want to provide a high quality service and we are here to support them. Our greatest objective is to collaborate to provide the best experience for their customers and that each home has the best entertainment options,” said Damián Craimowicz, Regional Director of Grey Juice Lab.

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