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Grey Juice Lab signs with Millicom to add CableOnda to regional agreement

March 10, 2020

Buenos Aires, March 10, 2020 - Grey Juice Lab, a leading provider of premium VOD content and services, signed a new agreement with Millicom to add CableOnda to its client portfolio.

CableOnda currently has one of the most developed Video on Demand operations in Latin America in terms of offer, promotions, communication and transaction volume.

Since the beginning of this year, Grey Juice Lab has provided CableOnda with its entire transactional lineup, which includes content from major Hollywood studios such as Disney, Fox, NBC Universal, Warner, Sony and Paramount, and independent content providers such as Lionsgate, CDC, Ledafilms, among others.

In addition to license aggregation, the agreement includes content preparation and delivery, catalog management, programming and marketing support. Grey Juice Lab is already working with the CableOnda team and the Studios to implement marketing campaigns that attract and retain subscribers and increase consumption of its content.

Damian Craimowicz, Regional Director of Grey Juice Lab, said: "We are very excited to add the Panama operation. We have found an exceptional team with a lot of experience in the business. Our main objective is to collaborate with CableOnda in providing the best experience for their customers.

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